Online Strategies for Trade Shows
Search Engine Land has a good post that includes tips for using online marketing to support your trade show events. Love them or hate them, trade shows are still a major part of many lead generation efforts, and offer a rare opportunity to actually have an analog, face-to-face encounter with customers and prospects. To support this, the post details how to add a SEO optimized events calander to your site, create a ppc campaign in advance of each event, and utilize social media to engage people before, during and after the event.
