Data analytics company comScore reported holiday season retail e-commerce spending for November through December 18, and the numbers are impressive for a “down economy.” Most notably, Tuesday, December 15 set an individual day spending record of $913 million. With all that clicking, Santa must be dealing with some wicked carpal tunnel syndrome…
2009 Holiday Season To Date vs. Corresponding Days* in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc. |
|
Millions ($) |
| 2008 |
2009 |
Percent Change |
| November 1 – December 18 |
$23,873 |
$24,757 |
4% |
| Thanksgiving Day (Nov. 26) |
$288 |
$318 |
10% |
| Black Friday (Nov. 27) |
$534 |
$595 |
11% |
| Cyber Monday (Nov. 30) |
$834 |
$887 |
5% |
| Green Monday (Dec. 14) |
$859 |
$854 |
-1% |
| Tuesday, Dec. 15 |
$754 |
$913 |
21% |
Also trending upward were the amount of retailers offering free shipping and average order values:
2009 E-Commerce Transaction Analysis vs. Corresponding Weeks in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc. |
| Week Ending |
Percent of Transactions Incl. Free Shipping |
Average Order Value for All Online Transactions |
| 2008 |
2009 |
2008 |
2009 |
| Nov. 8, 2009 |
38% |
45% |
$102 |
$105 |
| Nov. 15, 2009 |
34% |
48% |
$99 |
$94 |
| Nov. 22, 2009 |
39% |
47% |
$101 |
$97 |
| Nov. 29, 2009 |
46% |
47% |
$113 |
$117 |
| Dec. 6, 2009 |
49% |
50% |
$110 |
$117 |
| Dec. 13, 2009 |
39% |
45% |
$103 |
$102 |
| Dec. 20, 2009* |
38% |
45% |
$96 |
$96 |
Charts and data from comScore, Inc.