Digit Marketing is an online performance marketing agency specializing in PPC, SEO, e-Commerce, Social Media, Blogs, Email and Affiliate Marketing.
11
05.10
3:13
Which Test Won? is an interesting site profiling split A/B landing page testing, followed by a poll asking visitors which design they think outperformed the other. Before you conduct A/B testing through tools such as Google Website Optimzer, take a look at the past results, and jump on the magical mystery tour where online marketers try and figure out what makes people click.
14
04.10
11:37
Love Google Analytics? Wish you could have a similar piece of software hosted on your own server rather than sending your data to Google? Can we fit another question into this paragraph? Why not?
Piwik is a web analytics solution that comes with features we always seek in a solution – namely free and open source. They claim to be an an open source alternative to Google Analytics, and offer webmasters and web marketers an in-house alternative for websites that would rather not (or legally can’t) send their data to external analytics resources. You can check out the demo here.
26
03.10
5:58
A fascinating new chart by New Scientist portrays the short but annoying history of spam emails. It’s amazing that spam today makes up 80 to 90% of all emails sent – around 120 billion messages per day. It’s also a multi-billion dollar cat and mouse game between spammers and regulators. Who would have thought that you could make money on a 0.000008% conversion rate?
p.s. Digit Marketing neither condones nor participates in spam campaigns, but you have to admit it is an interesting post for the email marketing category.
22
12.09
12:30
Data analytics company comScore reported holiday season retail e-commerce spending for November through December 18, and the numbers are impressive for a “down economy.” Most notably, Tuesday, December 15 set an individual day spending record of $913 million. With all that clicking, Santa must be dealing with some wicked carpal tunnel syndrome…
| 2009 Holiday Season To Date vs. Corresponding Days* in 2008 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc. |
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| Millions ($) | |||
| 2008 | 2009 | Percent Change | |
| November 1 – December 18 | $23,873 | $24,757 | 4% |
| Thanksgiving Day (Nov. 26) | $288 | $318 | 10% |
| Black Friday (Nov. 27) | $534 | $595 | 11% |
| Cyber Monday (Nov. 30) | $834 | $887 | 5% |
| Green Monday (Dec. 14) | $859 | $854 | -1% |
| Tuesday, Dec. 15 | $754 | $913 | 21% |
Also trending upward were the amount of retailers offering free shipping and average order values:
| 2009 E-Commerce Transaction Analysis vs. Corresponding Weeks in 2008 Non-Travel (Retail) Spending Excludes Auctions and Large Corporate Purchases Total U.S. – Home/Work/University Locations Source: comScore, Inc. |
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| Week Ending | Percent of Transactions Incl. Free Shipping | Average Order Value for All Online Transactions | ||
| 2008 | 2009 | 2008 | 2009 | |
| Nov. 8, 2009 | 38% | 45% | $102 | $105 |
| Nov. 15, 2009 | 34% | 48% | $99 | $94 |
| Nov. 22, 2009 | 39% | 47% | $101 | $97 |
| Nov. 29, 2009 | 46% | 47% | $113 | $117 |
| Dec. 6, 2009 | 49% | 50% | $110 | $117 |
| Dec. 13, 2009 | 39% | 45% | $103 | $102 |
| Dec. 20, 2009* | 38% | 45% | $96 | $96 |
Charts and data from comScore, Inc.
01
10.09
3:23
The Yahoo! Search Marketing Blog announced that Yahoo! Sponsored Search ads will now be automatically shown on iPhone and Android mobile devices. The move is yet another sign of Yahoo’s increasing support for wireless devices. To reach other types of devices, you’ll need to use Yahoo! Mobile Sponsored Search.
Chicago, IL USA
Buenos Aires, Argentina
Phone: 1 312 376 8203
E-Mail: info@digitmarketing.com
Digit Marketing is an online performance marketing agency that operates on a cost-per-inquiry or cost-per-acquisition basis. We provide online marketing services that are measurable, accountable and mutually beneficial.
