Apple Ups and Google Doubles U.S. Mobile Marketshare

Data measurement company comScore, Inc. recently released a report looking at the U.S. mobile phone industry over the three month period between September and December 2009. According to the report, a total of 234 million people aged 13 and older used mobile devices in December 2009, with RIM topping the list of smartphone devices at 41.6 percent share of the market. Apple ranked second with 25.3 percent share (up 1.2 percentage points), followed by Microsoft with 18.0 percent share, Palm with 6.1 percent share, and Google with 5.2 percent share (doubling its share by upping to 2.7 percentage points).

Top Smartphone Platforms
3 Months Ending Dec. 2009 vs. 3 Months Ending Sep. 2009
Total U.S. Age 13+
Source: comScore MobiLens
Share (%) of Smartphone Devices
Sep-09 Dec-09 Point Change
Total Smartphone Subscribers 100.0% 100.0% N/A
RIM 42.6% 41.6% -1.0
Apple 24.1% 25.3% 1.2
Microsoft 19.0% 18.0% -1.0
Palm 8.3% 6.1% -2.2
Google 2.5% 5.2% 2.7
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Free Shipping Drives 2009 Holiday E-Commerce Sales

Data analytics company comScore reported holiday season retail e-commerce spending for November through December 18, and the numbers are impressive for a “down economy.” Most notably, Tuesday, December 15 set an individual day spending record of $913 million. With all that clicking, Santa must be dealing with some wicked carpal tunnel syndrome…


2009 Holiday Season To Date vs. Corresponding Days* in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Millions ($)
2008 2009 Percent Change
November 1 – December 18 $23,873 $24,757 4%
Thanksgiving Day (Nov. 26) $288 $318 10%
Black Friday (Nov. 27) $534 $595 11%
Cyber Monday (Nov. 30) $834 $887 5%
Green Monday (Dec. 14) $859 $854 -1%
Tuesday, Dec. 15 $754 $913 21%


Also trending upward were the amount of retailers offering free shipping and average order values:


2009 E-Commerce Transaction Analysis vs. Corresponding Weeks in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Week Ending Percent of Transactions Incl. Free Shipping Average Order Value for All Online Transactions
2008 2009 2008 2009
Nov. 8, 2009 38% 45% $102 $105
Nov. 15, 2009 34% 48% $99 $94
Nov. 22, 2009 39% 47% $101 $97
Nov. 29, 2009 46% 47% $113 $117
Dec. 6, 2009 49% 50% $110 $117
Dec. 13, 2009 39% 45% $103 $102
Dec. 20, 2009* 38% 45% $96 $96

Charts and data from comScore, Inc.





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