Digit Marketing Launches GiftCardPromotions.biz

Innovative Gift Card Incentive Program Features More Than 8,000 Products and 600 Brands Priced up To 90% off Face Value

(March 22, 2011) – Chicago, IL – Performance marketing agency Digit Marketing announced the launch of GiftCardPromotions.biz, which features a unique gift card program that provides incentive marketers access to thousands of name brand products for as little as ten cents on the dollar. The cards are sold primarily in $100 or $250 bundles that allow customers to redeem their gift cards in online stores that include gadgets, electronics, leather, jewelry, sunglasses, cookware, watches, tools and pro football apparel.

“We’re really excited to be selected as a distributor for this unique program, which gives marketers an incredible amount of financial leverage to create value for their offer without sacrificing on product quality or overcomplicating the customer experience,” remarked Mike Markin, President of Digit Marketing.

Digit Marketing is a preferred distributor of the cards, which are designed to provide a simple, easy and convenient means of incentivizing marketing offers for advertising and promotional campaigns, customer incentive programs, and retention and reward programs. In addition to the $100 and $250 card packs, a $25 Pro Football Jackets card and $50 jewelry card are also available.

Customers are able to shop for merchandise that is priced low enough for them to use their gift card credit to purchase products as well as cover shipping charges (UPS shipping rates), so there is no customer cost to redeem. There is merchandise available at prices higher than the gift card values, and customers can choose to use their credits toward the purchase of more expensive products, which include thousands of name brands in more than 50 categories at the different online storefronts.

Gift cards now represent 30% of the incentive market, and have become the preferred award choice for merchandise or service incentives. The program offered through GiftCardPromotions.biz is perfectly suited for a variety of business applications including services and subscriptions, lead generation, product purchase, trade show gifts, member sign ups, sporting events, referrals and recruiting. A video describing the program in more detail that be viewed at http://www.giftcardpromotions.biz/how-it-works/gift-card-promotions-video/

About Digit Marketing

Digit Marketing (www.digitmarketing.com) is an online performance marketing agency that blends online marketing strategies, tactics and metrics to help you maximize the return on your online investment. Whether you’re looking to grow traffic, increase conversions or retain more customers, we provide customized online marketing services that meet the needs of today’s internet marketer.

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Test Your Testing Knowledge

Which Test Won? is an interesting site profiling split A/B landing page testing, followed by a poll asking visitors which design they think outperformed the other. Before you conduct A/B testing through tools such as Google Website Optimzer, take a look at the past results, and jump on the magical mystery tour where online marketers try and figure out what makes people click.

whichtestwon



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An Interesting Look at Spam

A fascinating new chart by New Scientist portrays the short but annoying history of spam emails. It’s amazing that spam today makes up 80 to 90% of all emails sent – around 120 billion messages per day. It’s also a multi-billion dollar cat and mouse game between spammers and regulators. Who would have thought that you could make money on a 0.000008% conversion rate?



p.s. Digit Marketing neither condones nor participates in spam campaigns, but you have to admit it is an interesting post for the email marketing category.


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Free Shipping Drives 2009 Holiday E-Commerce Sales

Data analytics company comScore reported holiday season retail e-commerce spending for November through December 18, and the numbers are impressive for a “down economy.” Most notably, Tuesday, December 15 set an individual day spending record of $913 million. With all that clicking, Santa must be dealing with some wicked carpal tunnel syndrome…


2009 Holiday Season To Date vs. Corresponding Days* in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Millions ($)
2008 2009 Percent Change
November 1 – December 18 $23,873 $24,757 4%
Thanksgiving Day (Nov. 26) $288 $318 10%
Black Friday (Nov. 27) $534 $595 11%
Cyber Monday (Nov. 30) $834 $887 5%
Green Monday (Dec. 14) $859 $854 -1%
Tuesday, Dec. 15 $754 $913 21%


Also trending upward were the amount of retailers offering free shipping and average order values:


2009 E-Commerce Transaction Analysis vs. Corresponding Weeks in 2008
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. – Home/Work/University Locations
Source: comScore, Inc.
Week Ending Percent of Transactions Incl. Free Shipping Average Order Value for All Online Transactions
2008 2009 2008 2009
Nov. 8, 2009 38% 45% $102 $105
Nov. 15, 2009 34% 48% $99 $94
Nov. 22, 2009 39% 47% $101 $97
Nov. 29, 2009 46% 47% $113 $117
Dec. 6, 2009 49% 50% $110 $117
Dec. 13, 2009 39% 45% $103 $102
Dec. 20, 2009* 38% 45% $96 $96

Charts and data from comScore, Inc.





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Apple’s App Store Reaches 1.8 Billion Downloads

Among the many announcements from Apple this week, Steve Jobs revealed that the Apple App Store has served up 1.8 billion downloads since its launch little more than a year ago. The store now boasts more than 75,000 applications for the 30 million iPhones sold by Apple to date. Certainly, the App Store has been one the biggest e-commerce success stories of the past year, and shows no sings of slowing down.

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Quick contact

place

Chicago, IL USA
Buenos Aires, Argentina

Phone: 1 312 376 8203
E-Mail: info@digitmarketing.com

About company

Digit Marketing is an online performance marketing agency that operates on a cost-per-inquiry or cost-per-acquisition basis. We provide online marketing services that are measurable, accountable and mutually beneficial.

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